Brainstorming is a group method that can be used in many contexts, including to improve the quality of a product, service or process.
Alex Osborn … its inventor: Osborn was president of the New York advertising agency BBDO. He had found that in the idea-gathering meetings common in this business, most energy was wasted in destructive criticism of other people’s ideas. First used in 1938, brainstorming is therefore, according to its name, “the use of the brain to attack a problem”.
In brainstorming, synergy is the result of the power of association of each member’s ideas. If, individually, one idea can lead to another, in a group the same phenomenon is reproduced, and the combination of these powers multiplies the group’s creativity according to an exponential curve.
– Presentation of the problem :
Warm-up period :